# Alex Sofronea

> Design Engineer, working remotely from Iași, Romania. From whiteboard to production.

I'm Alex Sofronea, a product designer and engineer. From insurance and vehicle financing to travel, retail and security, I have designed and built products across more than a dozen industries. Chances are I already know the questions your industry asks. If I don't, I'd like to hear them.

## Selected clients

- [Securitas](https://www.securitas.com/) (Security)
- [Techarena](https://techarena.se/) (Tech events)
- [UEFA Foundation for Children](https://uefafoundation.org/) (Non-profit and sport)
- [Teradata](https://www.teradata.com/) (Enterprise data)
- [Norrlands Guld](https://www.norrlandsguld.se/) (Consumer goods)
- [Pomoca](https://www.pomoca.com/) (Outdoor sports)
- [Gjensidige](https://www.gjensidige.com/) (Insurance)
- [Handlarfinans](https://handlarfinans.se/) (Fintech / Automotive)
- [Lucy](https://lucyanalytics.com/) (Sales performance)
- [Paxport](https://paxport.com/) (Travel / bookings)
- [Comodo](https://www.comodo.com/) (Cybersecurity)
- [Kleer](https://www.kleer.se/) (Accounting)

## Expertise

- Product design that ships
- Prototypes users can try
- Design systems you extend
- Accessibility by default
- Front-end engineering
- Apps for iOS and Android
- Sites your team can edit
- Guardrails for AI agents
- Agent plugins and skills
- Positioning and research
- Workshops that decide
- Scope your team can build

## Contact

- Email: alex@sof.ro
- LinkedIn: https://www.linkedin.com/in/alexsofronea
- GitHub: https://github.com/alexsofronea

## Pages

- [Home](https://sof.ro/): who I am, what I do and how to reach me
- [Full text](https://sof.ro/llms-full.txt): the content of this site as one Markdown file